01 / Country by country
Shares in the latest report
Percent of subscription-streaming interest. A dash means the report as published does not name the service. Reports differ in date, so compare countries with care.
| Country | Netflix | Prime Video | Disney+ | HBO Max | Apple TV | Best local | Report |
|---|---|---|---|---|---|---|---|
 Argentina | 21% | 19% | 19% | 14% | 8% | – | Q2 2026 |
 Australia | 22% | 20% | 19% | – | – | – | Q4 2025 |
 Brazil | 18% | 21% | 19% | – | 9% | Globoplay 8% | Q2 2026 |
 Canada | 23% | 21% | – | – | – | – | Q4 2025 |
 Colombia | 20% | 19% | 20% | – | – | – | Q3 2025 |
 France | 24% | 22% | – | – | 11% | – | Q4 2025 |
 Germany | 25% | 26% | 19% | – | 9% | RTL+ 5% | Q4 2025 |
 India | – | 25% | – | – | – | JioHotstar 21% | Q4 2025 |
 Italy | 24% | 25% | – | – | – | – | Q4 2025 |
 Mexico | 19% | 17% | 21% | 12% | 13% | – | Q2 2026 |
 Netherlands | 20% | 23% | 20% | 12% | 7% | Videoland 5% | Q1 2026 |
 Poland | 25% | 17% | 16% | 15% | 13% | Player 5% | Q3 2025 |
 Spain | 23% | 18% | 17% | – | – | Filmin 5% | Q4 2025 |
 United Kingdom | 24% | 23% | 23% | – | – | – | Q3 2025 |
 United States | 20% | 19% | 14% | 13% | 9% | Hulu 12% | Q4 2025 |
02 / The global streamers
Who they are
- NetflixSubscription streaming of films and series, including its own productions. Not offered in China or Russia (source).More than 325 million paid memberships, end of 2025 — the latest figure; the company no longer reports subscribers every quarter · source
- Prime VideoAmazonAmazon's streaming service, included with Prime and sold separately.Subscribers: not reported by the company.
- Disney+DisneyDisney's streaming service: Disney, Pixar, Marvel, Star Wars and more.132 million subscribers, September 2025 — the latest figure; the company no longer reports subscribers every quarter · source
- Apple TVAppleApple's subscription service for its own films and series (formerly Apple TV+).Subscribers: not reported by the company.
- HBO MaxWarner Bros. DiscoveryWarner Bros. Discovery's streaming service; in Turkey it replaced BluTV in 2025.More than 140 million subscribers, March 2026 — the latest figure; the company no longer reports subscribers every quarter · source
- Paramount+Paramount SkydanceParamount's streaming service: CBS, Paramount Pictures, Nickelodeon and more.81.6 million subscribers, June 2026 · source
- YouTubeGoogleFree video platform — and where many film industries premiere their films.Subscribers: not reported by the company.
03 / National giants
Big at home, absent elsewhere
Some major streamers serve a single country. In China, where Netflix is not offered, people watch on Tencent Video and iQIYI. In India, JioHotstar comes second only to Prime Video in the latest JustWatch report. Others are regional: Shahid in the Arab world, Viu in Hong Kong and Southeast Asia. Each country page lists its own.
About these figures
- JustWatch publishes quarterly shares per country from activity on its own site and app. They show where interest goes, not how many people subscribe or how long they watch, and they leave out free services such as public broadcasters' players.
- We take each country's latest report as published in the press and link it; only the services the article names are listed, so shares do not add up to 100%.
- Subscriber numbers are the companies' own, with the date they refer to. Amazon, Apple and Google do not publish them for Prime Video, Apple TV and YouTube, and the figures are not comparable as a ranking because they refer to different dates.
- Reports are checked monthly and replaced when a newer quarter appears. YouTube is not part of these reports; from the November 2026 traffic update, its reach and that of the other global streamers is measured with Chrome traffic on each country page.